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03.29.03
12:00am
How to Support the War |
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Throughout
history, America has had to defend itself against many rogue
countries and bad guy regimes. Most start when one nation tramples
on the rights of another. Sometimes wars begin when rebel forces
think they're all that. A third kind of war starts when one nation
has just gone through February sweeps and there's really nothing
else on tv. The
current conflict in Iraq is different from wars past
in many respects. For example, Operation Iraqi Freedom
is the first war to be almost completely televised (on television).
CNN and other news organizations have journalists "embedded"
into Army squadrons, apparently because watching a TV personality
hurriedly put on a gas mask makes for great ratings.
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Another
thing that is different about this war is that a lot of organizations
are seeing it not only as a big fighty-thing, but also as a rare
business opportunity. Usually, only the government or incredibly
evil people (seen here) make money off the suffering of
others. This time, being as American as
they know
how, other companies are getting in on the act. Let's take a
look at a few examples...
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Burger
King was among the first companies to take advantage of this
"unique marketing opportunity" when it unveiled the new Super
Whopper, dubbed the "Mother of All Burgers."
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Several
other companies followed shortly after, and some were more successful
than others. The new Skittles flavor
is now a top seller, while Honey Nut Cluster Bombs cereal
was quickly discontinued.
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What
a lot of people don't realize is that many of the personalities
associated with the war are finding ways to capitalize on their
name. Colin Powell was the first to appear, endorsing a
new laxative.
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Tommy
Franks, Commander in Chief of Central Command, on the other hand,
launched his own company...
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...and
has already started signing other war personalities to endorse his
products.
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Other
organizations are using the war to increase their own visibitlity in
the public eye.
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American Kennel Club,
for instance, following a recent trend of renaming products to
show America's collective discontent for all things French, announced
the "Freedom Poodle." |
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Others were not so subtle.
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What's
next for this war? Well, I don't want to spoil it for you, but I
can give you a hint: Saddam will soon learn the true meaning
of "embedded" when
Fox sends Geraldo over.
Now,
if you'll excuse me, I have a plate of Freedom Fries, a MOAB, and a
Tommy's Frank just waiting to be terrorized by my mouth. |
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